A Guide to Understanding Our Foundation Shade Numbers
March 21, 2020

The reason many women stick with the same foundation for years is that it’s hard to shop for foundations in stores or online. The names and tones can also be confusing. We understand. We took Kari to task recently to define our foundation numbers and provide some help. Natural-looking coverage should even out your skin tone, not change the color or cover it up. For this reason, most of our shade range has a warmer, yellow tone. Our foundations lean on the warmer (yellow) side as cooler (pink) foundations tend to look like masks on the skin. I learned this...