THE GREEN BAROMETER SURVEY
![](http://cdn.shopify.com/s/files/1/1817/5539/files/KariGran_GreenBeautyBarometerInfographic_12b5c17f-5e48-4d55-9430-2a5573664a96_grande.png?v=1509035214)
third annual survey shows high demand for all-natural options
We at Kari Gran conducted our third annual “Green Beauty Barometer” survey among American women to measure their attitudes and purchase behaviors toward all-natural beauty products.
TOP FINDINGS
Survey Purpose
- Do women intend to spend more on all-natural (green) beauty products in the next two years?
- Which beauty product categories are most important to women when it comes to being green?
- Which geographic and age groups see the most value in green beauty products?
- Do women read beauty labels prior to purchase and which chemicals are they trying to avoid?
- What socio-economic factors make a woman more likely to value green beauty products?
- How satisfied are women by all-natural beauty product selection in retail channels?
Methodology
The Green Beauty Barometer was conducted online within the United States by Harris Poll on behalf of Kari Gran from Sept. 6-8, 2017 among 1,293 U.S. women age 18 and older and from Aug. 9-11, 2016 among 1,126 U.S. women age 18 and older. These online surveys are not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, contact PR@karigran.com.
At-a-glance findings
PRODUCT DEMAND BY CATEGORY
![](http://cdn.shopify.com/s/files/1/1817/5539/files/Slide_5.png?v=1509045215)
PRODUCT DEMAND BY AGE
![](http://cdn.shopify.com/s/files/1/1817/5539/files/Slide_6.png?v=1509045263)
PRODUCT DEMAND BY REGION
![](http://cdn.shopify.com/s/files/1/1817/5539/files/Slide_7.png?v=1509045342)
CATEGORY SALES GROWTH
![](http://cdn.shopify.com/s/files/1/1817/5539/files/Slide_8.png?v=1509045387)
LABEL READING: IT MATTERS
![](http://cdn.shopify.com/s/files/1/1817/5539/files/Slide_9.png?v=1509045589)
CHEMICAL CONCERNS
![](http://cdn.shopify.com/s/files/1/1817/5539/files/Pasted_image_at_2017_11_06_09_24_AM.png?v=1509989337)
INGREDIENT AVOIDANCE BY AGE
![](http://cdn.shopify.com/s/files/1/1817/5539/files/Slide_11.png?v=1509045649)
RETAIL SHORTFALLS
![](http://cdn.shopify.com/s/files/1/1817/5539/files/Pasted_image_at_2017_11_02_02_03_PM.png?v=1509657999)