Meet Kari Gran

Here's the truth - launching a natural skincare company from zero in an extremely competitive market isn't your typical mid-life career change, but that's exactly what Kari chose when contemplating her life's second chapter. What began as a personal quest to find products that worked for her skin evolved into something bigger. Her mission was simple; help others confidently embrace their authentic selves rather than be slaves to youth and perfection.

Life took an unexpected turn when Kari was diagnosed with Graves' and Hashimoto's Disease at age 29 - both autoimmune thyroid conditions. This health challenge prompted her to scrutinize everything, from her diet to her skincare routine. She began creating natural skincare formulations that addressed her specific needs.

Her friend, Lisa Strain, recognized the potential to transform Kari's products into a business, identifying an unmet need for authentic, honest solutions in skincare. Simply put, Kari and Lisa wanted to challenge the beauty industry's status quo. While Kari handles product development and formulation, Lisa serves as CEO, keeping the business running smoothly.

For over a decade, Kari’s been flourishing in the natural skincare world, doing things her way. This former “beauty junkie” built her company around a carefully curated selection of essential benefit-driven, oil-based formulas she personally researched, developed, and tested. She discovered that simplicity eclipses complexity in skincare - our skin, our largest organ, only requires a few daily steps for optimal health and vitality.

Despite having no prior experience in ecommerce or retail, she learned through hands-on experience, proving that necessity truly is the best teacher. Though challenges arose and mistakes were made, she persevered and succeeded. Kari's approachable demeanor, combined with her unwavering commitment to strong principles, became the company's secret ingredient for success and personal fulfillment. She successfully aligned her core values with a thriving business. While this might seem trendy now, she pioneered this approach in the skincare industry long before values-based business became mainstream.