October 17, 2013 Sally Bjornsen
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WHAT ARE THE STEPS FOR HEALTHY SKIN

There is a lot of noise out there in the ether, it’s hard to decipher and decide what the steps for healthy skin really are. It seems of late there is so much technology, scientific photos and diagrams in magazine ads that it’s hard to know what steps to take for healthy skin.  It’s as if the big cosmetic companies are trying to intimidate women with big words and techno talk.  Blah, blah, blah.

At Kari Gran we say make it simple and easy to understand and please  “speak to me in English please,” or whatever language you speak, as long it is a real language.  It’s become comical how much “revolutionary technology” has been incorporated to packaging and marketing speak.  It makes me think that the marketers think I am stupid—or at least a sucker.

At Kari Gran we are subscribing only three steps for healthy skin. Easy, basic and void of techno talk. We want to break it down, clear the clutter, empty our drawers and focus on what works, what’s necessary and what we understand.  We call it The Little Black Dress of Skin Care.  You know, the go- to dress that always has your back, even if you’ve gained the proverbial 5 pounds over the holidays.  It is simple, it looks great, and you feel your best in the little black dress.  Three easy steps, three simple products?

We say focus, trust your instincts, know your skin and ignore all the noise out there about anti-aging, self-improvement, anti-aging and the quest for youth.  Your skin is the largest organ you have and it needs three things.  1) Moisturizer. 2) Hydration 3) Cleansing. End of Story. That’s no fun for a giant cosmetic conglomerate that needs women to flock to the stores for self-improvement day after day and year after year? Simplification is bad for profits.

We’re a little different.  We have three skin care products (only three) and three steps for healthy skin (only three).  That’s easy, too easy?  We don’t think so. Just think of the space in your drawers and your wallet once you get real and make this change.

Repeat after me, three products, three easy steps for healthy skin.  Now say it over and over to yourself while you’re tossing that nonsense from your bathroom drawers.  Your husband or partner will thank you, and so will your skin.

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