June 15, 2018
Hello Rosie Gold, nice to meet you!
Today we're unveiling new branding, packaging, and even a new shade for our popular lip product line, now known as Lip Whip by Kari Gran. “It’s the exact same formula and the same amount of Lip Whip we’ve always sold, but now with a new look and more convenient packaging, we were hearing from fans who own four, five, six different Lip Whips and have them in different places – desk, nightstand, purse, anywhere within reach – and they wanted to easily see which color they were grabbing. We also added new packaging to make Lip Whips a more standalone gift – another big request from women who wanted to share the Lip Whip love!” - Lisa Strain, co-founder
Our new Lip Whip by Kari Gran branding features a soft nude palette, a circular-stamped “kg” logo mark and exterior packaging with rose gold foil accents – the peachy new color, Rosie Gold, is a homage to the new launch, mixing pink tones with a touch of metallic shimmer. Rather than small black pots, Lip Whips are now housed in a low-profile clear frosted pot with rose gold screw top caps. The translucent pot makes it easy to see the Lip Whip color, while the slimmer silhouette more readily slips into clutches, purses, and pockets.
Lip Whip, the original product that launched our brand in 2011, up the lip balm game by providing a rich and glossy moisture boost to support healthy, luscious lips. We now have three distinct collections:
- Whipped Color Balms – These are a perfect mix between a balm and a lipstick, simultaneously providing lips much-needed nourishment along with a bolder color pop, without being sticky or tacky. From the effervescent Shimmer to playfully-pink Jolene and sultry Suji, the colored balms are available in seven shades – including the new Rosie Gold – and can be worn on their own, mix-and-matched or layered over other lipsticks for a smooth finish. All are kissed with a hint of peppermint flavor. ($24)
- Whipped Treatment Balms – The treatments are a next-level lip balm that whip lips into shape with nourishing oils, including organic avocado. They are available in a colorless Naked or sheer blush Tinted and intended for everyday and overnight use. Both shades are infused with a hint of peppermint or cinnamon for an extra luxe touch. ($20)
- Whipped Lip Perfector – This is an ultra-luxe answer to lip exfoliation and prep needs, and give lips some extra love. It can be used as both a scrub and a mask, and easily removes existing lip color while prepping lips for a new application. For more hydration, leave it on for 3-5 minutes as a lip mask. ($18)
Our whips are crafted from a soothing combination of organic, naturally-derived, wildharvested and non-GMO ingredients such as beeswax, sunflower oil, avocado oil, camellia seed oil and calendula extract. The products started out as a personal hobby for Kari who was on a quest to make luxurious products that were also clean and green, but the formulation was so addictive, it soon morphed into a booming business.
For those of you who may be new to us, welcome! For those who have been there with us throughout the years, thank you so much. We couldn’t have done it without you. Thank you, thank you, thank you.