HOMAGE TO THE LITTLE BLACK DRESS
Oh, the little black dress – classic, timeless, versatile; a closet staple. This iconic piece of fashion has more than color in common with our all natural skin care line, which is why we have embraced the tagline “the little black dress of eco-skin care.”
First, a few parallels:
- The LBD was born to be customized; so too was Kari Gran. The Hydrating Tonic and Essential Serum are used together with a flexible ratio allowing you to customize how much hydration you give your skin every day. Skin feeling parched? Add an extra pump of serum – that’s the beauty of making fresh lotion right in the palm of your hand.
- Kari Gran and the LBD also share in common their ability to multitask. Just as the little black dress goes from day to night with the change of a necklace, our mineral makeup goes from powder to liquid with a pump of essential serum, and our lip whip goes from naked to perfectly pink with a pinch of mineral blush. The possibilities are endless.
- But perhaps the most notable of the little black dress’ many claims to fame its ability to make women of all body types feel confident when draped in that inky black fabric; it works on everyone. Similarly, our skin care works its magic on all skin types and goes the distance – it’s simple, timeless and classic.
So, in honor of our fashion doppelgänger, we thought we’d share a brief little history of how this icon came to be. While the staple is synonymous with Breakfast at Tiffany’s – the 1960’s rom-com classic that helped the dress achieve the status it holds today – the history of the LBD started four decades prior with the help of the glorious Coco Chanel.
One of the daring Ms. Chanel’s most notable innovations: a simple, short black dress published in Vogue. The magazine labeled this dress “Chanel’s Ford,” because like the Model T, it was accessible to women of all social classes, “a sort of uniform for all women of taste.” The destiny of the little black dress was set, and she’s reigned queen of the closet ever since.
Even in times of American hardship when fashion was faltering, the LBD remained prevalent. While banks were failing during the great depression, the popularity of the little black dress soared because of its cost-effective simple elegance. Hollywood was quick to join the LBD bandwagon during the Technicolor craze, because a black dress wouldn’t clash with other colors on set. Our love affair with the dress out lasted the textile rationing of World War II and the postwar conservative era of the 1950s and early 60s.
Fashion changes, but our great love for this style icon remains the same. From the mod mini’s of the ’60s and the big shoulders and peplum style of the ’80s, to the grunge phase of the ’90s, throughout history the dress has continued to fulfill its destiny – helping all women feel beautiful.
And with that, we couldn’t think of a better way to refer to our skin care system that does the same. Thanks, LBD! Stay classy.
-The KG Team